Making the Impossible Possible & Customer Care

Here’s an interesting read about the future of space tourism. (Click Here) It just goes to show that whatever YOU might think is impossible, someone else thinks it is possible.

I know I write a lot about Apple, and for those regular readers of this blog who find this a bit boring I apologise. However, I am interested in what makes successful companies successful and I want to share these success tips with you all.

Recently Apple reduced the price on their iPhones by $200.00. This comes 4 months after the launch of the iPhone. Naturally this upset a lot of iPhone customers and there have been a lot of newspaper reports on how unfair this move was.

In an attempt to stop this bad publicity – the CEO of Apple wrote a personal letter on the Apple website to all iPhone customers who paid the full price.

Here is a link to the letter. (Click here)

I think the lesson we can all learn from this situation is that no matter how big your company is, if you make a mistake you should always apologise and make right your mistake.